The Men Don't Get It

Many have said that women are hard to understand. But most women beg to differ and have come back to say that they are very rationale creatures with their own sets of stimulus. One just needs to get to the heart of the issue...

The worst of the recession may be behind us, and the road to recovery may have begun, but most consumers are not yet ready to abandon cautious spending behavior learnt in the recession. Here's what we discovered about women's mindsets across seven countries in Asia Pacific; Singapore, Malaysia, Australia, Thailand, Hong Kong, India, China




NEW MINDSETS AMONGST FEMALE SHOPPERS
The research, conducted amongst 1,792 women across the seven countries in the region has also uncovered three recession mindsets; Impulse Restraint – Women who have stuck to the necessities, planned their shopping, stuck to the list, and tried to eliminate impulse purchases as much as possible, Deal Hunting – Women who actively seek the lowest price, listen to advertising that talks about cost savings, actively seek discount coupons and are prepared to buy generic or house brands and lastly; Cocooning – Women who are spending more time at home, and less time shopping or eating out than they did at the beginning of the year.

Women across the region have changed their behavior, and they are telling us that they plan to continue this purchase behavior for the foreseeable future. The end of the worst of the recession does not necessarily mean a quick return to free spending.